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Andy Murray

Creative Design Websites Branding
Creative Design Websites Branding

A digital platform built to celebrate the athlete’s success while driving brand and merchandise growth.

Fans can follow key tournaments, appearances, and updates, explore curated product drops, and seamlessly connect to the wider apparel range via Castore — transforming engagement into measurable sales.

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Project sector

Sportswear and athletics

Services and capabilities used

Creative Design UX/UI Web Development E-Commerce Responsive Websites Brand Development Custom Web Platforms

A platform built around performance

The corporate portfolio platform for Andy Murray was designed to honour achievement while enabling commercial evolution.

Seamlessly blending storytelling with e-commerce functionality, the site elevates his personal brand through refined digital experiences and bespoke assets that now form part of his wider business ecosystem.

 

The challenge

Translating Andy Murray’s stature into a digital experience required more than a standard portfolio build. The platform needed to honour a world-class sporting legacy while supporting the commercial growth of a modern global brand.

The brief demanded a seamless balance between storytelling and commerce, showcasing achievements, upcoming tournaments, and public appearances, while integrating a robust e-commerce solution aligned with broader brand partnerships. The site needed to feel premium, authoritative and effortless, without compromising performance or scalability.

What We Delivered

  • We designed and developed a refined digital platform built around clarity, structure and performance.

  • A future-ready technical foundation built for speed, security and expansion
  • Custom digital assets and brand elements designed specifically for the platform
  • Seamless integration pathways to Castore for the wider product ecosystem
  • A scalable e-commerce platform supporting branded merchandise
  • A UX-led architecture that places achievements and career milestones at the forefront

Every element was crafted to elevate the brand while ensuring a frictionless experience for fans and commercial partners alike.

Success Metrics and Outcomes

The platform established a centralised digital hub for the brand — unifying legacy, commercial activity and audience engagement in one cohesive environment.

  • A strengthened digital presence aligned with global brand stature

  • Improved user engagement through streamlined navigation and structured content

  • A scalable commerce infrastructure supporting long-term growth

  • Digital assets that now form part of the wider brand toolkit

The result is a platform that not only showcases achievement but also supports continued evolution.

We don’t simply design brands.
We build the systems that allow them to grow.

More +
Verified made with love icon

A platform built around performance

The corporate portfolio platform for Andy Murray was designed to honour achievement while enabling commercial evolution.

Seamlessly blending storytelling with e-commerce functionality, the site elevates his personal brand through refined digital experiences and bespoke assets that now form part of his wider business ecosystem.

 

The challenge

Translating Andy Murray’s stature into a digital experience required more than a standard portfolio build. The platform needed to honour a world-class sporting legacy while supporting the commercial growth of a modern global brand.

The brief demanded a seamless balance between storytelling and commerce, showcasing achievements, upcoming tournaments, and public appearances, while integrating a robust e-commerce solution aligned with broader brand partnerships. The site needed to feel premium, authoritative and effortless, without compromising performance or scalability.

What We Delivered

  • We designed and developed a refined digital platform built around clarity, structure and performance.

  • A future-ready technical foundation built for speed, security and expansion
  • Custom digital assets and brand elements designed specifically for the platform
  • Seamless integration pathways to Castore for the wider product ecosystem
  • A scalable e-commerce platform supporting branded merchandise
  • A UX-led architecture that places achievements and career milestones at the forefront

Every element was crafted to elevate the brand while ensuring a frictionless experience for fans and commercial partners alike.

Success Metrics and Outcomes

The platform established a centralised digital hub for the brand — unifying legacy, commercial activity and audience engagement in one cohesive environment.

  • A strengthened digital presence aligned with global brand stature

  • Improved user engagement through streamlined navigation and structured content

  • A scalable commerce infrastructure supporting long-term growth

  • Digital assets that now form part of the wider brand toolkit

The result is a platform that not only showcases achievement but also supports continued evolution.

We don’t simply design brands.
We build the systems that allow them to grow.

More +

Koded brought a fantastic level of creativity and craftsmanship to the project. They understood how to showcase Andy’s achievements in a way that felt refined and engaging, while designing a digital experience that truly reflected the strength of the brand. Their eye for detail and ability to translate ideas into a beautifully executed website made them a pleasure to work with.

Josh Murray

Public Relationship, 77 Management.

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