Ali Walsh Group

Highlight the family’s professional sports legacyand premier talent agency

Rasheda Ali Walsh, daughter of Muhammad Ali, commissioned a corporate portfolio website after viewing Koded’s previously delivered work for Andy Murray (Launch Project). The Ali Walsh Group sought a similar digital showcase to highlight the family’s professional sports legacy and premier talent agency, which represents rising stars in combat sports and entertainment. The main objectives were:

• Develop a visually stunning corporate portfolio website that reflects the Ali Walsh Group’s unique heritage and accomplishments.
• Captures the spirit and history of Muhammad Ali and his family’s legacy.
• Navigate the complexities of using Muhammad Ali’s content while adhering to strict rights and usability limitations.

The challenge

• Full website design and development, including UX/UI design tailored to reflect the Ali Walsh Group’s services and past and present achievements.
• Creation and integration of hero video content on the homepage to establish an engaging, impactful tone for the site.

What We Delivered

• Hero Video Content Creation: The hero of the site is the custom video on the homepage, crafted by Koded to capture the essence of Muhammad Ali’s legacy while focusing on the Ali Walsh Group’s ongoing impact. This video sets the tone, creating an immersive experience from the moment users land on the site.
• Tailored UX/UI Design: Our design team focused on a clean, bold visual style that reflects the Ali Walsh family’s legacy, using strong typography and a sleek, modern aesthetic.

Success Metrics and Outcomes

By focusing on bespoke hero content and leveraging editorial storytelling, Koded crafted a site that showcased the heritage of the Ali Walsh Group while complying with all content rights.

• A Engaging Hero Content: The homepage video, designed as the site’s focal point, was created to draw in visitors, from the outset, into the Ali Walsh family narrative.

• Seamless Brand Reflection: The website captures the Ali Walsh Group’s legacy, presenting a professional digital space that honours their history while connecting with a global audience.

• Exceeded Expectations: The project surpassed all client expectations, delivering a portfolio site that blends Muhammad Ali’s enduring legacy with the dynamic accomplishments of the Ali Walsh family.

Keyword research and competitor analysis shaped the content strategy, improving search visibility and strengthening sector positioning.

We don’t simply design brands.
We build the systems that allow them to grow.