PING

Elevating product presentation through digital experience.

Working alongside the PING creative team, we designed and developed a bespoke digital lookbook platform to support the launch of the latest product range. Built as a companion to the traditional printed catalogue, the experience was designed to provide suppliers and customers with a more engaging, accessible, and flexible way to explore the collection online.

The objective was not simply to recreate the printed book digitally, but to evolve the experience for modern platforms and devices while maintaining the premium feel and visual quality associated with the PING brand.

The challenge

PING required a digital experience capable of supporting the latest range launch while complementing the wider campaign and printed materials already in production.

The platform needed to feel premium, intuitive, and visually led, allowing users to navigate product categories and supporting content seamlessly across desktop and mobile devices. At the same time, the digital lookbook had to remain aligned with the wider brand direction and creative execution developed internally by the PING team.

What we delivered

Working collaboratively with the in-house creative team, we designed and developed a fully bespoke digital lookbook platform tailored specifically to the campaign requirements.

The experience was structured to showcase the latest product ranges through a more immersive and interactive format, combining strong visual hierarchy, refined typography, motion, and carefully considered layouts to create a seamless digital extension of the printed publication.

Alongside improving accessibility and usability, the platform also enabled greater flexibility in distributing across suppliers, partners, and customers worldwide.

Every aspect of the experience was designed to support the product storytelling while maintaining the premium presentation expected from a globally recognised golf brand.

The outcome

The final platform successfully translated the quality and structure of the printed lookbook into a modern digital experience that felt polished, engaging, and easy to navigate across devices.

By combining the familiarity of a traditional catalogue with the flexibility of a digital platform, PING created a more connected experience for suppliers and customers while extending the reach and lifespan of the wider campaign assets.

The result was a refined digital platform that elevated product presentation while remaining true to the premium nature of the PING brand.